Why is website speed so important?
1. First Impressions
Website speed, why? We are all living in a world where first impressions are just a part of life, if you meet someone in today’s world, chances are you have made a first impression almost immediately, and that is ok! Websites are no different, in fact, it can be the difference between you getting a customer to trust you enough with their money and them clicking straight off your page and opting for another website that is quick and shows them what they want, right now.
2. We all expect things now!
Do you have Amazon Prime and hate when an item isn’t available for delivery today or tomorrow? Opting for something more expensive that is ready to be at your doorstep yesterday? It is exactly the same with your website.
Some interesting statistics:
- 48% of visitors expect your website to load in just 2 seconds.
- 40% of visitors will leave the website altogether if it takes just 3 seconds!
This is the same on Mobile where you need your 3g or 4g to load something fast, you are used to how fast facebook loads, or how long to get to Google, so when you visit a website that takes 5x longer to load are they really going to hang around?
There used to be a time where complicated, bloated websites that will have apps, links, images all on one page and try to show you everything at once. That is not today, today is much cleaner, almost too clean, with some websites just opting for a couple of words, it’s how Google succeeded over websites such as Yahoo and Excite. The same can be said today, everything has grown to be much simpler, clean and easily read, they want to see things load quickly because they also want to see the stuff they need to see, leaving irrelevance behind.
4. Website Speed affects your overall Google rank
That’s right, one of Google’s mottos is to “Make the whole web fast”.
Although right now it is a small percentage of websites that are affected by the speed check, any websites that are just way too slow, chances are your website may not suffer from this problem. Google does, however, reduce the amount of crawlers it sends to your site if it takes longer than 2 Seconds to load! So any regularly updated content, blog posts, articles, new store items you list, if your website is slow, it will take longer to show up on Google.
That being said, the primary reason for speed right now is keeping customers and not allowing speed to make the visitors decision before they even see what you have to offer.