SEO News – Why second page of Google might as well be the last
Every single business in 2019 is trying to reach the top of Google search results and is the main aim of any business. But how important is it to rank on the first-page of Google? It is different for keywords and this makes it possible to determine how much each ranking is worth to you.
To work out the value of your current rankings, you need to calculate the ROI (return on investment) for each of your organic search results, by doing this in Google Adwords, this gives you all the information amount individual keywords. You can then use the information to figure out traffic values for each keyword, you can do this by doing earnings per click x number of searches x CTR (click through rate).
First page of Google compared to other pages
Being disappointed by your traffic results, try to find out where your keyword is currently ranking, it is way more useful to have a keyword ranking on the first page than on a later page.
According to Moz, the first page of Google captures 71% of search traffic clicks and has been reported to be as high as 92% in recent years. Second page results are way behind at just 6% of all website clicks.
1st Page of Google
2nd Page of Google
This is made worse by also ads and searches without clicks in the calculation. But even on the first page of Google, the fisrt five results receive 67.6% of clicks, whereas the remaining five just receive 3.73%
How to get on the first page of Google
There are no “magic beans” that can shoot you directly to the top of Google, however researching the best keywords for your business and including them in your content is one way to improve your rankings. As part of our SEO services we include this as standard.