Gone are the days where websites need to be built from the ground up and coded from nothing, yes some companies will invest tens of thousands of pounds into designing their own in house system that is entirely unique, however this now comes with additional overheads, specialists required for minor updates and ongoing support almost always required.

SEO in 2019 means every single business trying to reach the top of Google search results, but how important is it to rank on the first-page of Google

SEO in 2019 means every single business trying to reach the top of Google search results, but how important is it to rank on the first-page of Google

Wen design offers - Bank Holiday Sale by Design For Online Ltd

Bank Holiday Sale. Get up to 50% off our services

Bank Holiday Sale. This bank holiday get up to 50% off all of our services including web design, marketing, SEO, PPC, hosting, analytics & more.  We want to offer everyone the chance to get our services discounted so we thought with this weekend in the UK being a long one, why not offer our marketing and web design services, fully discounted.  We are offering all new and existing clients the following:

  • 50% off all our affordable SEO price plans
  • 30% off all PPC management fees
  • 30% off all website designs
  • 50% off all our hosting packages
  • 25% of our analytics
  • 25% off all our marketing materials including our poster design, graphics, layouts, social media graphics & print designs
  • 20% of our consultation fees

Design for Online® is a full service digital design agency with the aim to provide you with all of your online needs. We were founded in 2012 with the aim to bring all aspects of your online needs together, most people have their hosting provider, SEO expert, graphic designer and web designer all with separate companies. This makes it very difficult to manage all of these along with the agencies not giving a full service and taking a lot of time liaising with each other.

Our service brings together all of these, we set up your hosting for you using our own hosting services, we also setup and manage your website, run SEO services and provide ongoing support such as email, website changes, emergency call outs, whatever you require we can cater and provide these services to you. We also offer IT & Hardware installation and support!

If you are interested in any of these discounts, please feel free to email us here: contact@designforonline.com visit our contact page, or phone us on 01284 598009 and get started with us today.

SEO 2019, Design For Online - SEO Agency, Bury St Edmunds Suffolk

Search Engine Optimisation in 2019

Companies have been doing search engine marketing for a long time now, but companies and marketing agencies all get excited when they hear tips and trick on how to get higher in search rankings (SEO) or improve the overall performance of their search ads (PPC).

The primary reason for this is the ongoing change to the larger search engines algorithms. Google is the largest search engine in most areas of the world, and it keeps its search engine algorithms a secret since spamming keywords was all you once needed to do to reach the first page of Google (please don’t do this).  This means most marketing agencies find out about current SEO and PPC techniques is to look at what works for other companies and follow suit.

So what works for SEO and PPC campaigns going into 2019?  Well it is clear that SEO is a still very important for brands, the main reason for investing in SEO remains increasing website traffic, but this ends up being more for top level or top funnel acquisition.

The challenge comes a lot of the time with getting IT to be as motivated as marketing agencies to optimise and update their company websites for SEO.

On page SEO

The three main things marketing agencies should focus on for ensuring that web pages are SEO ready.  Relevance of content, accessibility of all sections of the website and keeping the website up to date.

Marketing agencies should make an effort to use simple words to explain products and services within content. Businesses marketing departments felt that avoiding technical words is difficult for specific companies but reducing jargon and not using too much “marketing speak” was worthwhile.

Off page SEO

Off page SEO is becoming more relied upon as other on page SEO techniques are used up, backlinks for instance are still essential for keeping and maintaining high rankings on search engines, albeit backlinks are now more difficult to get (higher ranked backlinks), so companies and agencies need to come up with new strategies to boost them.

A simple way discussed before is to have multiple sites each linking to each other.  Brands should also publish sponsored content on public media and high quality / highly followed blogs.  Wikipedia has also been known to help, despite them having nofollow tags on the links, they have proven to be successful.

Smarter ways to boost backlinks include collaboration, working with clients and partners on mutual backlinks, linking back to each other to form a relationship has been seen to be beneficial on search engines lately.

Managing SEO

Most companies outsource their SEO and is managed by external agencies, with few exceptions. Primarily because agencies are better at keeping up to date with the changes in search engine algorithms, agencies are relied upon more because their knowledge of what works at the moment along with what is ethical and white-hat is key to make long term SEO growth.

Speak to Design for Online today to see if we can work with you on your SEO needs.

Is your Web Hosting Provider GDPR Compliant? UK Hosting

WEB HOSTING – Under new GDPR regulations, IT hosting providers and cloud hosters will have more responsibility to better protect data. Customers will need to start questioning their current cloud & hosting providers or potential new suppliers more thoroughly about whether they are GDPR compliant and how they can demonstrate that they are GDPR compliant.

It’s also critical to understand where cloud providers are storing your data – they might have UK or EU datacentres but does your contract prevent data being transferred between their datacentres outside of the EU? And are you aware when it is being transferred? You can still host your IT with providers outside of the EU, but you will need to ensure that these providers have safeguards and security measures in place that meet the GDPR standards in order to remain compliant if you are handling EU citizen data.

There are also questions over whether customers should host with non-UK cloud providers, but the crucial point is more about whether your provider is adhering to GDPR standards.

Design For Online Hosting offers Hosting that is based in London and has data centres that are only in the UK, meaning that you can be assured that GDPR standards are enforced from end to end and future rules & regulations when the UK leaves the EU are also enforced.

If you host with companies such as HostGator, JustHost, GoDaddy & Bluehost, you should check with them now. Moving over to our UK hosting will also offer a marked improvement in website speed & security.

Get in touch and see how we can help move your website to its new home. Contact us here

Web design & SEO offers this spring, affordable pricing

 

Stand out this spring with Design For Online Ltd. We are offering everyone the chance to refresh their website, or have a new website built this spring and get 30% off whilst doing so.  We are also extending this offer to all of our SEO services, local SEO & full SEO packages also, further to this, well we may as well just say all out our services are now 30% off until the end of May 2018.

If you are looking to get a new website built, or improve your SEO on an existing website or would like to migrate your hosting over to us to get the top speeds.  If you are interested in any of our services for your restaurant or business, please do not hesitate to get in touch.

 

Gastrono-me - Design For Online Website - Bury St Edmunds Restaurant Website

Our latest website, well landing page is now up https://www.gastrono-me.co.uk. Gastrono-me has reopened it’s doors at its new location on Abbeygate street in Bury St Edmunds. We are currently working hard on the full website which will launch later in the year, but for now you can go on and view their menu & book online and go and check out their restaurant, trust us it is unbelievable!

We will be working over the next months to provide a modern website which will help to showcase their fantastic restaurant and the food they have on offer.

Alongside our website design, email & hosting service we also provide on site IT Support, WiFi & Guest WiFi configuration and installation for those restaurants & businesses local to Suffolk, we can provide same day call outs to clients within 20km of Bury St Edmunds.

Gastrono-me Bury St Edmunds, outside of restaurant

If you are interested in any of our services for your restaurant or business, please do not hesitate to get in touch.

 

Design For Online Ltd comments on Cambridge Analytica and the growing need for more transparency from Facebook and also more ethical advertising standards.

Everyone is now more than aware of Cambridge Analytica which is currently making the rounds on every news platform imaginable. Channel 4 recently released video and exposed Cambridge Analytica as “The undercover secrets of Trumps data firm”.

How did this all start?

Aleksandr Koga, a Moldovan researcher from Cambridge University, admitted to harvesting personal details of 30 million users via personality app.  He then passed the data on to firms such as Cambridge Analytica who assured him this was legal, albeit at the time, Facebook reportedly told companies in possession of this data to delete it.

Whistleblower Christopher Wylie, told the Observer data was used to influence the outcome of the US election. Whilst Cambridge Analytica denies this claim, he goes on to say that “we spent $1m harvesting millions of Facebook profiles”

Facebook suspended Cambridge Analytica and Koga, however Koga is being treated much like a scapegoat.  Koga thought they were doing something that was normal and acting perfectly appropriately.

See below for the interview from whistleblower Christopher Wylie.

Christopher goes on to say that Cambridge Analytica is a full service propaganda machine. I would watch this video, it is very interesting to watch.

What is our opinion & how do we use social media advertising?

Lots of people don’t know the level of targeting when it comes to social-media advertising.  Facebook gives you a tool that allows you to focus your ad to reach your target customer, such as location, the age, male or female, their interests, job title & also relationship status.

We use adverts take advantage of these tools to target specific audiences such as reaching a specific age range and within a location who are more likely to purchase one of their products. Although we never come into contact with the data itself, nor get to see who specifically views the add.  You get a sense of the amount of data Facebook has and when in the wrong hands can be given to manipulate large amounts of people.

We use non intrusive Facebook approved ad targeting campaigns to ensure we reach only the intended audience for your advert, not spamming other users and also ensuring that we do not spam the intended consumer of the advert.  We also do not harvest nor come into contact with any of the data that Facebook obtains from its users.  Whistleblower Christopher also explains that they were able to harvest things such as status updates, likes and scarily private messages.

Summary

I think there is a need within these organisations to be more transparent, but also to impose further restrictions on these huge data analytics firms.  They need to say how they get their data, what data they have and how they are using this. The data they have should not have been able to be harvested in the first place.

Here is a sample of the channel 4 expose, full article here

Our web design & SEO is now in Bury St Edmunds

A little behind schedule, but we are excited to announce that our team has moved to a new location, Bury St Edmunds.  We spent the previous year in Bedford our old location served us well, and we made great memories (and websites) there, but we couldn’t be more excited about our new location, we are much closer to our clients along with keeping major rail links and commutable distances to London, Cambridge, Ipswich… you get the picture! The new office is located at Suffolk Business Park

We’re mostly settled in now and already been able to see benefits to our move to Bury, but we’re incredibly excited to be in the new space.

Our new address will be:

Design For Online Ltd
Suffolk Business Park,
Eldo House,
Kempson Way,
Bury Saint Edmunds
IP32 7AR

Thanks for everyone’s support through the year and with the move.